Every airline that has introduced the Boeing 787 into its fleet has tried to do something special to celebrate the event. Dutch flag carrier KLM decided to go with the hottest trend in online videos: unboxing videos.
These videos feature people showing how they unpack their newest, sexiest gadgets, including smartphones, smart watches, tablets, game consoles — you name it. The whole world watches how someone unpacks his or her latest purchase with enthusiasm and glee.
So to introduce the newest member of KLM’s fleet, advertising firm DDB & Tribal Amsterdam created the most spectacular unboxing video ever made: the unboxing of its new Boeing 787 Dreamliner. Because let’s be honest — can you imagine unboxing a sexier gadget than a new airplane? No.
In the video, the brand-new custom-built KLM 787 Dreamliner is unboxed by its actual crew. The two pilots that actually fly the plane reveal the flight deck. And the cabin crew got to be the first to lay their hands and eyes on the new interior. Step by step, all of the plane’s amazing new features are revealed. The film was shot at KLM’s home base at Amsterdam Schiphol Airport a few hours before the Dreamliner’s maiden flight.
The result? The biggest unboxing video you’ve ever seen. Check it out, below. Enjoy!