With travelers more reliant than ever on apps and mobile websites, especially during the holiday season, a new study finds that 57 percent say that those performing poorly would be more frustrating than dealing with the Transportation Security Administration. Their number one frustration cited by travelers is app failure when checking flight status.
The Holiday Travel Behavior Study was commissioned by San Francisco-based SOASTA, a cloud and mobile testing company and new partner Switchfly, which powering travel booking and loyalty redemption solutions. The survey was conducted online by Harris Poll on behalf of SOASTA among 2,022 U.S. adults.
Their study revealed that 41 percent of Americans are planning to book holiday travel this year, and they’ll be turning to websites and mobile apps for everything from purchasing airline tickets to upgrading seats.
The new research confirmed that many Americans will be booking their holiday travel through a website, at 34 percent, or mobile app, at 13 percent. However, 31 percent of respondents expressed concern about experiencing technical problems when booking travel through a website or app, including: slow loading, 18 percent; unresponsiveness, at 18 percent; crashing, at 17 percent; and bad interface, at 10 percent.
U.S. travelers are also using websites and apps to upgrade their flights, and 45 percent of holiday travelers polled would be motivated to upgrade their air travel for the following reasons: satisfying a need to unwind following a stressful holiday, 21 percent; avoiding sharing a flight with rambunctious or loud children, 17 percent; and cheering themselves up before seeing their relatives, 10 percent.
Finally, the research found that three out of four travelers would consider delaying their flight arrival during the holidays by 24 hours or more for an incentive, with the number one being a free flight, at 63 percent. Another 41 percent said the possibility of a first-class travel upgrade could be enough incentive to delay their flight arrival during the holidays by 24 hours or more.